Production planned for mailing
Format and finishing are reviewed against the intended postal and inserting requirements.
Direct mail production & coordination
Print and mailing, managed as one project.
Execuprint produces the campaign and coordinates mailing through established mailing partners—giving you one practical path from approved artwork through postal entry.
Print, finish & convert
Data & postal coordination
Mail entry & documentation
One managed workflow
The mail plan should be settled before production begins.
Size, stock, folds, coatings, tabs, envelopes, inserts, personalization, postage class, and drop timing can all affect how the piece should be built.
Mailing details coordinated
List processing, addressing, presort, postage, paperwork, and entry requirements are incorporated into the project plan.
Fewer handoff gaps
Print quantities, spoilage, versions, inserts, delivery, and postal timing are managed as connected parts of the same campaign.
Campaign formats
Printed for the audience and prepared for the mailstream.
Simple or complex, the format should support the message while meeting the practical requirements for addressing, finishing, handling, and entry.
Postcards
Promotional, informational, event, acquisition, retention, and local mailings in standard or oversized formats.
Self-mailers
Folded pieces produced with the required panel arrangement, scoring, sealing, tabbing, and address placement.
Letters & envelopes
Letters, statements, personalized components, window or closed-face envelopes, reply devices, and coordinated insert sets.
Folded pieces & inserts
Brochures, announcements, reply cards, buck slips, offers, and supporting pieces prepared for envelope insertion or campaign kits.
Versioned campaigns
Location, language, audience, offer, sales territory, or customer-specific versions controlled within one production program.
Variable and personalized pieces
Names, offers, images, messaging, codes, and other data-driven content produced when the campaign calls for individual relevance.
Designed to mail
Postal requirements belong in the creative brief.
Confirming the mailing plan early protects the design from late changes to size, layout, folds, stock, coatings, address placement, or finishing.
Size, shape & weight
Finished dimensions, aspect ratio, thickness, weight, rigidity, and orientation can affect mail class, handling, and postage.
Address & barcode area
The mail panel needs adequate clear space, contrast, orientation, and placement for addressing and postal markings.
Folds, tabs & closures
Panel sequence, fold direction, open edges, tabs, glue, wafer seals, and final thickness should match the mailing plan.
Stock & coating
Paper, caliper, finish, coatings, and writing or inkjet areas must work with production, addressing, inserting, and postal handling.
Envelope fit & insertion
Insert dimensions, fold, nesting, orientation, count, and clearance need to suit the selected envelope and insertion method.
Versions & data logic
Creative versions, list segments, personalization rules, quantity allocation, seeds, and proofs should reconcile before release.
Mailing details to define
Be clear about the list, the entry, and the expected reporting.
Not every campaign needs every service. The quote should identify what is included and what information the customer needs to supply.
- Data List format, record count, fields, segments, suppression, deduplication, and secure file transfer.
- Processing Address hygiene, NCOA or other requested processing, presort, and resulting deliverable quantity.
- Addressing Inkjet, digital addressing, window-envelope placement, indicia, and return-address requirements.
- Assembly Folding, tabbing, inserting, matching, nesting, sealing, and special-handling requirements.
- Postage Mail class, permit use, funding method, estimated postage, final reconciliation, and payment timing.
- Entry Target drop date, postal facility, entry method, documentation, seed pieces, and requested reporting.
Campaign workflow
From approved files to postal entry.
Define the campaign
Confirm goal, format, quantity, versions, list status, mail class, timing, and reporting needs.
Approve the build
Lock size, stock, folds, envelope, inserts, coatings, address area, and production files.
Print & finish
Produce the approved components, control versions, complete finishing, and prepare mailing quantities.
Process & prepare
Complete the approved list, addressing, presort, inserting, tabbing, and postal preparation steps.
Enter & document
Fund postage, enter the mail, and provide the documentation or reporting included in the project.
Timing & postage
Separate the mail date from the delivery expectation.
Production completion, postal entry, and in-home delivery are different milestones. Build the campaign schedule around the date the audience should receive the piece.
Postage is finalized after list processing.
Estimates may change with deliverable quantity, mail class, piece weight, dimensions, presort results, and postal requirements. Postage is typically funded before entry.
Postal delivery is an estimate.
A requested drop date can be planned; final delivery timing remains subject to postal processing, destination, mail class, and conditions outside production control.
For a better estimate
Send the mailing requirements with the print specifications.
If the list is not ready, an estimated record count is enough to begin. Final pricing and postage can be reconciled when the production and mailing details are confirmed.
- Finished size and format
- Quantity and list count
- Number of versions
- Paper or stock
- Print and personalization
- Fold, tab, or finishing
- Envelope and insert details
- Mail class if known
- Target drop or in-home date
- Postage permit or funding
- Seed and reporting needs
- Artwork and list status
Start the campaign
Bring us the piece, the audience, and the timing.
Share what you are mailing, how many recipients you expect, the versions or personalization involved, and when the campaign needs to enter the mail. Execuprint can help build the production and mailing plan around it.
Final postage, deliverable quantity, entry timing, postal documentation, and mailing scope are based on the processed list and approved project specifications.