Structural packaging & display design

A better package starts with the structure.

Consider the fit, the folds and the way it comes together. We help turn a product, a sketch or an early idea into a practical plan for packaging and displays.

Cartons · Mailers · Inserts & trays · Retail displays
Start with what the finished piece needs to do.

From a flat carton concept to a folded package An illustrative flat carton net has solid blue cut lines and dashed fold lines. Below it, a simple perspective drawing shows the carton folded into a box. This is a concept illustration, not a production dieline. FROM FLAT TO FORM FRONT BACK FOLD & ASSEMBLE Cut Fold
Concept illustration · Final structures are developed around the product and material.
Start with the application

Built around what goes inside.
And what happens next.

A good structure considers the product, material, assembly, presentation and delivery together. These are the kinds of projects we can review with you.

01

Folding cartons & sleeves

Product cartons, sleeves and paperboard packaging, with attention to fit, closures, panel layout and how the piece will be filled.

Explore folding cartons →
02

Mailer boxes & presentation kits

Packaging that brings several pieces together. Plan the opening experience, product arrangement, assembly and outer shipping requirements.

Explore mailer boxes →
03

Inserts, trays & dividers

Paperboard and corrugated components to position products, separate items and support a considered presentation inside the box.

Discuss a fitted insert →
04

Retail displays & dimensional pieces

Counter displays, floor displays and custom constructions. Review footprint, product weight, stability, assembly and how the display will ship.

Explore in-store printing →
ArtiosCAD & experienced support

Growing our capabilities.
Bringing in the right expertise.

We’re expanding our in-house structural design capabilities with ArtiosCAD and bring in experienced structural designers when a project calls for specialized support.

Execuprint stays involved in the practical details: materials, printing, cutting, assembly and the path to production. We review the project first, then confirm the design support it needs.

A tool for developing the structure

ArtiosCAD supports 2D packaging design and 3D visualization. We confirm the appropriate drawings, views and deliverables for each project.

Specialists where the project needs them

For more involved constructions, we can engage an experienced structural designer to help develop or refine the design.

Production considered from the start

The structure needs to work with the selected material, printing and finishing methods, as well as the way it will be assembled and used.

A practical development process

Work through the structure
before committing to production.

The scope depends on the project. An existing dieline may need a focused review; a new construction may need development, samples and revisions.

  1. Define the job

    Review the product, dimensions, weight, quantity, budget and intended use. Identify assembly and shipping requirements early.

  2. Develop the structure

    Work from an existing design or develop a concept. Consider material thickness, folds, closures, clearances and how parts connect.

  3. Sample & refine

    Agree on the prototype needed to check fit and assembly. Review it with the actual product and revise the structure where needed.

  4. Prepare for production

    Confirm the approved structure and material, then coordinate the artwork dieline, cutting information and assembly requirements.

A rendering helps explain the idea. A physical sample helps check the fit. For shipping packages or loaded displays, identify any additional performance testing needed for the intended use.

Bring us what you have

A product sample.
A sketch. A problem to solve.

You do not need a finished dieline to start the conversation. Tell us what the piece needs to hold and how it will be used.

customercare@execuprint.com

  • The product: samples or photos, dimensions, weight and the number of items in each package.
  • The application: retail, gifting, shipping, a presentation kit or an in-store display.
  • The starting point: an existing dieline, reference package, sketch or preferred construction.
  • The practical details: quantity, target budget, required date, material preferences and who will assemble it.
  • For displays: available space, product arrangement, expected load and store assembly requirements.
Before we begin

A few useful answers.

We will help define the work and the next step.

Can you work with a dieline we already have?

Yes. Send the dieline with the material specification, intended dimensions and any product samples available. We can review the production requirements and discuss changes before artwork or manufacturing proceeds.

Is structural design the same as graphic design?

Structural design addresses the physical construction: size, shape, folds, tabs, closures and fit. Graphic design addresses the printed appearance. Establishing the structure first gives your designer a clear foundation for the artwork. Our design-for-print support can help with the production handoff.

Can you develop an insert for an unusual shape?

We can review it with you. An actual product sample is especially helpful for curved or irregular items. Photos and measurements can begin the discussion; a fitted sample helps confirm clearances, placement and removal.

What is included in the design work?

The scope is project-specific. We discuss the design work, specialist involvement, revisions, samples and file deliverables with you, along with the related costs and schedule, before development begins.