Campaign example
Version 01
Hello, Sarah.
Your Valencia location has an offer selected for your area.
Variable data printing
One design. The right version for every recipient.
Change names, offers, images, languages, locations, codes, or other content from piece to piece—without building every version by hand.
Campaign example
Version 02
Welcome, Daniel.
A different message, image, offer, and unique response code can appear here.
Campaign example
Store 142
Built for each location.
Store details, pricing, dates, and fulfillment quantities can follow the data.
More than a mail merge
Variable data connects the printed piece to the record behind it.
A supplied data file controls which approved content appears on each printed piece. The change can be simple—such as a name and address—or it can control the message, image, offer, language, location information, and unique code.
We help determine which fields need to change, how the rules should work, and what should happen when a record is incomplete. The result is a production file that can be tested, approved, printed, and reconciled.
Names & addresses
Offers & pricing
Images
Languages
Locations
QR codes
Barcodes
Numbering
Levels of variability
01 / PERSONALIZED
02 / SEGMENTED
03 / LOCATION-BASED
Use only the amount of personalization the project needs.
Not every campaign needs one-to-one creative. Sometimes a small number of well-controlled versions is the clearer and more economical approach.
One record, one piece
Names, addresses, account details, images, offers, or response codes can change for each person or household.
Versions by audience
Creative can change by customer group, sales territory, language, membership level, buying history, or another defined segment.
Materials for each site
Store numbers, addresses, prices, dates, managers, maps, and quantities can be tied to the location receiving the material.
Practical uses
Built for campaigns, programs, and complex rollouts.
Variable data is useful anywhere accuracy, relevance, tracking, or version control matters.
Personalized direct mail
Recipient-specific messaging, imagery, offers, addresses, and trackable response codes coordinated with production and mailing.
Multi-location campaigns
Store-specific signage, handouts, pricing, event dates, contact information, kit labels, and pack quantities.
Unique codes and numbering
QR codes, barcodes, sequential numbers, claim codes, tickets, certificates, or other unique identifiers.
Matched and versioned components
Letters, cards, envelopes, labels, inserts, and kit contents produced with controls that help the correct pieces stay together.
A controlled workflow
Prove the logic before the full run.
Variable production depends on the relationship between the artwork, the data, and the rules. We review them together before release.
Define
Confirm the piece, audience, variable fields, versions, quantities, finishing, delivery, and timing.
Build
Connect the approved design to the data and establish the rules for text, imagery, codes, and exceptions.
Test & approve
Proof representative records—including long names, each version, and special cases—before production.
Produce & reconcile
Print, finish, match, mail, kit, or ship according to the approved production plan.
What makes it work
Good data and clear rules come first.
Variable printing can simplify a complicated program, but it needs careful setup. The best starting point is a sample data file, representative artwork, and a clear explanation of what should change.
We will help identify missing details and determine the appropriate proofing and production method for the job.
✓
Consistent, clearly labeled data fields
✓
Approved rules for every version and exception
✓
Artwork designed for the longest expected content
✓
Representative records for proofing
✓
A secure method for transferring sensitive data
For a useful estimate
Send what you know about the piece and the data.
A sample file with placeholder information is enough for an initial conversation. Please do not email confidential customer data unless a secure transfer method has been arranged.
Format
Finished size and product type
Quantity
Total records and number of versions
Variable fields
What changes from piece to piece
Data status
File type, field names, and list readiness
Production
Stock, color, finishing, and matching
Delivery
Mailing, kitting, shipping, or distribution
Timing
Proof, mail, launch, or delivery date
Samples
Artwork and anonymized data if available
Start the conversation
Have a variable project in mind?
Tell us what needs to change, how many pieces you expect, and what should happen after printing. We will help organize the production details.