Custom Labels

The right label starts with how it will be used.

Roll labels, cut-to-size labels and specialty materials for product packaging, retail, operations and other commercial applications.

Tell us what the label is going on, how it will be applied and what it needs to withstand. We can help work through the material, adhesive, finish and production specifications.

Start with the application

What is the label going on? How will it be applied? What will it be exposed to? Once we understand those things, choosing the material and finish becomes much easier.

Roll or cut to size

Start with how you plan to use them.

01

Roll Labels

Best when labels will be supplied and applied from a roll, whether by hand or through labeling equipment. When required, the roll can be specified around core size, roll diameter, unwind direction and quantity per roll.

02

Cut-to-Size Labels

Individual labels supplied loose rather than on a roll. A practical format for hand application, promotional use, packaging, short programs or projects where a roll configuration is not necessary.

Materials

Choose the material for the environment—not just the appearance.

Material and adhesive should work with the product, surface and conditions the label will actually encounter.

Paper

A straightforward choice for many indoor product, packaging and promotional applications. Coated, uncoated and specialty paper constructions can be considered depending on the project.

White Film

A more durable option for applications where paper may not be appropriate. Film constructions may be considered for moisture, refrigeration, handling and similar requirements.

Clear Film

Used when the package or product should remain visible through the label. White ink may also be considered when artwork requires opacity behind selected graphics or color.

Specialty Materials

Metallic, textured, fluorescent, holographic and other specialty constructions can be considered when appearance, tactile quality or visibility are part of the project.

Application matters

A label is more than the material you see.

The surface, environment, adhesive and application method can all affect the final construction.

01

Surface

Glass, plastic, corrugated, flexible packaging, metal and other surfaces can behave differently with the same adhesive.

02

Environment

Let us know about refrigeration, freezing, moisture, oils, chemicals, outdoor exposure or heavy handling when those conditions are part of the application.

03

Adhesive

Permanent, removable and other adhesive constructions may be available depending on the material, surface and performance requirements.

04

Application Method

Hand-applied and machine-applied labels can have different production requirements. If the labels will run through equipment, send the applicator specifications when available.

Finishing + enhancements

Finish the label for the job.

Decorative and protective options can be considered around the material, artwork, run length and intended use.

  • Gloss or matte finishes
  • Varnish or lamination where appropriate
  • Clear and metallic materials
  • White ink
  • Custom shapes
  • Specialty textures
  • Foil and other decorative effects
  • Variable information, numbering or barcodes

Options depend on the material, artwork, quantity and production method. We will confirm what is appropriate for the project before production.

Know your specs?

Send them over.

If you already have a complete label specification, we are happy to work from it. If some of the details are still open, send what you know.

Label

  • Finished size
  • Quantity
  • Number of SKUs or versions
  • Material, if specified
  • Finish
  • Shape

Application

  • What the label is applied to
  • Hand or machine applied
  • Indoor or outdoor use
  • Refrigerated or frozen
  • Moisture or other exposure

For Roll Labels

  • Core size
  • Maximum roll diameter
  • Unwind direction
  • Labels per roll, if required
  • Applicator requirements

Artwork

  • Process or spot colors
  • White ink requirements
  • Barcode requirements
  • Variable data or numbering
  • Existing dieline, if applicable
Don't have all of that? That's fine.
Send us what you know and we can help identify the remaining specifications.

Customer Work

See the material on an actual project.

Samples are useful when a material, texture, clear film or specialty finish is difficult to judge on a screen. If you are comparing constructions for a project, ask us what physical samples are available.

Explore label materials

Looking for a specific construction?

These pages provide a closer look at some of the label materials and specialty options available for consideration.

Have a label project?

Send us what you have.

A finished specification, existing label, artwork, container sample or simply a description of what you are trying to produce is enough to start the conversation.

Prefer to talk? 661.220.5213  •  CustomerCare@execuprint.com