Counter displays & PDQ trays
Compact product bins, compartmented trays, risers, literature holders, and countertop units designed for close-range merchandising.
Custom point-of-purchase displays
Built around the product, the footprint, and the rollout.
Counter displays, floor merchandisers, dump bins, product trays, standees, and custom-cut display components—planned for how the piece will hold product, assemble, pack, ship, and work in the space.
Start with an approved dieline, an existing display, product dimensions, a rough sketch, or a retail brief. We will review what is ready and identify the next production questions.
What does the display need to do?
Choose the format by the product and placement.
A display category is only a starting point. Size, load, access, retailer requirements, campaign length, assembly, and shipping determine the final construction.
Floor merchandisers
Freestanding shelf units and tiered displays with headers, side panels, product facings, and a footprint matched to the retail space.
Dump bins & bulk displays
Open-top structures for bagged, boxed, promotional, or impulse products where access, capacity, and sidewall strength matter.
Product trays & shelf-ready units
Trays, product organizers, dividers, backers, and small shelf units that help keep the presentation orderly and easy to replenish.
Standees & dimensional cutouts
Contour-cut figures, product shapes, easel-back signs, kickstands, and layered pieces for retail, events, launches, and photo moments.
Headers, wings & components
Replacement graphics, display headers, side wings, bases, braces, shelves, inserts, easels, and other custom-cut display parts.
Structure before volume
A display is more than a printed shape.
Product weight, shelf span, center of gravity, access, restocking, handling, and shipping all affect the build. A design that looks good in a rendering still has to stand, hold the intended load, assemble correctly, and arrive usable.
For load-bearing or retailer-specific programs, an approved structural drawing and a prototype or test fit may be required before production. When specialized engineering, testing, or retailer certification is needed, we will identify that before release rather than guess.
Product dimensions & weight
Individual item size, packed weight, total load, orientation, and the number of products per facing.
Footprint & store limits
Maximum width, depth, height, aisle clearance, counter space, end-cap rules, and retailer specifications.
Use & campaign length
Temporary promotion, recurring program, event use, expected handling, moisture exposure, and service life.
Assembly & replenishment
Who builds it, how quickly it should set up, access for restocking, and whether instructions or numbered parts are needed.
Pack-out & shipping
Flat versus assembled, carton dimensions, protection, master packs, freight class, and destination requirements.
Quantity & versions
Prototype quantity, production run, artwork versions, languages, retailer variants, and location-specific allocations.
Start with what you have
Three practical ways a display project can begin.
You do not need to force an early concept into the wrong production path. Send the material that already exists and we will review the next step.
Production ready
You have an approved dieline.
We review artwork, panel orientation, cut and crease layers, material, print, finishing, quantity, packing, and delivery requirements before pricing or production.
Existing reference
You have a sample or past display.
Provide the physical sample, photographs, dimensions, product, and desired changes. We can review what may be reproduced, adapted, or redrawn for production.
Early concept
You have a product and an idea.
Share product dimensions, weight, quantity, placement, retailer limits, deadline, and budget range. We will help identify the information or structural support needed next.
Production at Execuprint
Print, cut, finish, and pack as one production plan.
The right production path depends on the structure, material, quantity, graphic coverage, finishing, and final destination. We review those pieces together before the job reaches the floor.
Wide-format printing
Full-color production on compatible rigid and flexible materials, including white-ink and multilayer options when appropriate to the job.
Digital cutting & scoring
Camera-registered cutting, oscillating-knife work, scoring, routing, and contour finishing for display parts, prototypes, and custom shapes.
Finishing & assembly
Folding, tape application, laminating or coating where appropriate, component counting, sample assembly, and production preparation.
Packing & distribution
Flat-pack or assembled options, instructions, kit labels, location-specific quantities, custom cartons, storage, and coordinated shipping.
Configuration examples
Different structures for different products.
Use these as visual starting points—not fixed catalog sizes. Final dimensions, board, support, graphics, and packing are developed around the approved project requirements.
The images in this section are digital renderings created to illustrate common display configurations. They are not photographs of completed customer projects.
Rendering
Rendering
Rendering
Rendering
Rendering
Rendering
A controlled production path
Approve the structure before the full run.
Every project is different, but the sequence below keeps the key decisions in the right order.
Define the use
Product, load, placement, footprint, quantity, retailer rules, timing, and destinations.
Confirm the structure
Approved dieline, board or substrate, scores, supports, panel orientation, and assembly method.
Prototype & review
White sample, printed sample, product fit, stability, graphics, setup, and carton planning as required.
Produce & finish
Print, registered cut, score, route, fold, tape, count, inspect, and prepare approved components.
Pack & release
Assemble or flat-pack, add instructions, kit by location, label cartons, and coordinate delivery.
Choosing the right page
Custom displays or broader in-store marketing?
The two often work together, but they solve different parts of a retail program.
Use this page for displays.
A physical structure that holds, organizes, supports, or presents a product.
- Counter displays and PDQ trays
- Floor merchandisers and dump bins
- Product trays and shelf-ready units
- Standees and custom-cut components
Use In-Store Marketing for the full graphic program.
Signs and campaign pieces placed across windows, shelves, counters, walls, floors, aisles, and multiple locations.
- Window, wall, floor and hanging graphics
- Shelf talkers, aisle violators and price signs
- End-cap graphics, banners and rigid signs
- Store kits and multi-location rollouts
For a clearer estimate
Send the specifications that affect the build.
Complete specifications are welcome, but not required to begin. The items below help us understand whether the request is ready to estimate or still needs structural decisions.
- Product dimensions and weight
- Display size or footprint limit
- Quantity and number of versions
- Approved dieline or reference sample
- Retailer or venue requirements
- Flat-pack or assembled preference
- Ship-to locations or distribution point
- Required in-hand date
Artwork and dieline notes
- Use the approved structural dieline at 100% scale.
- Keep cut, crease, score, perforation, and routing paths on clearly named spot-color layers.
- Extend bleed and keep critical copy away from folds, slots, scores, and panel edges.
- Do not move or redraw structural lines without approval from the structural source.
- Supply a press-ready PDF and packaged native files when requested.
Prototype and product-fit review
- Provide the actual product, a production sample, or accurate dimensions and weight.
- Identify the intended number of products per shelf, tray, compartment, or facing.
- Confirm whether the review is for fit, appearance, assembly, load, shipping, or all of the above.
- Prototype type, quantity, material, print level, and timing are quoted by project.
Retailer, pack-out, and shipping requirements
- Share retailer display standards, routing guides, labeling rules, and distribution-center requirements early.
- Identify whether stores receive one display, multiple versions, loose components, or complete location kits.
- Final carton count, dimensions, weight, protection, destinations, and service level affect freight and schedule.
Not all display structures can be priced accurately from finished dimensions alone. Board grade, caliper, flute direction, supports, folds, glue or tape areas, assembly, and shipping method can change the production specification.
Have a display in development?
Send the approved dieline, product information, retailer brief, rough sketch, sample photographs, quantities, and due date. We will review what is ready and follow up on the details that still need to be resolved.